How many emails does your business send out each day? Your email signature is a great way to subtly market to your contacts, keeping them updated and with little effort needed from you.
Add to your email signature and market your latest exhibition, new product launch or link to your latest blog update. Such a simple and personalised way to drive a little extra traffic to your next business move.
Always have your main contact details but ensure you have the basics covered including social media and website links. You can brand and jazz up your signature with HTML coding, worth investing in if you can.
Remember to keep it updated, the message simple and the call to action clear. Your signature should still be short and personalised to you, so don’t overdo it.
So, how can you make your company signature better?
Email marketing should be an integral part of your marketing plan, and there are lots of great email marketing and sms platforms out there to help businesses.
If you’re not automating your emails yet then you’re missing out. Many email companies offer great platforms for creating campaigns that link with your database, they offer solutions to increase and monitor ROI, productivity and maximise efficiency.
You can often easily set up automations through these platforms yourself. Whether it’s a ‘Thank you for registering’ email or a ‘Happy Birthday’ one, don’t waste time individually creating everyday campaigns when there are systems out there to help. Do your research and it will pay off.
Who wouldn’t want strong, personalised, and targeted messages to be sent out with no extra time of effort spent by you. What’s more you can report quickly on your campaigns and adapt as appropriate.
Everyone likes a Happy Birthday card on their birthday, right?
I can’t believe so few corporate companies are sending personalized birthday e-cards. We all have a database of important clients and it’s a really simple thing to set up, so whilst it’s relatively low key at the moment what a great way to build up communication and remind your clients your still thinking of them.
Part of my automation planning today was to create a simple personalized HTML birthday email – no offer, no sale, just words.
I created a non-compulsory section to our company registration form just asking for birth day and month. This data feed was easy to link to our email system and to set up the automated process.
Looking forward to monitoring our client feedback!
Anyone else already doing this? If you have any questions comment below.