Infographics have really taken off over the past year. They’re a great tool for communicating data and information in a fun and visual way.
Most infographics are used externally to show information and passively sell a companies service or product. They are easily shareable and printable.
We have started to move infographics internally.
Intranets, training manuals, process etc. can be boring and are often not easy to follow. I’m investing time in revamping our internal documents to appeal to our internal teams better.
Using infographics this allows information to be displayed in a visually exciting way that’s easy to follow and understand. It also encourages you to really think about the information that matters, stripping away any bumf leaving clear facts and data images.
If your using infographics internally, what kind of information are you finding works best designed in this way?
Everyone likes a Happy Birthday card on their birthday, right?
I can’t believe so few corporate companies are sending personalized birthday e-cards. We all have a database of important clients and it’s a really simple thing to set up, so whilst it’s relatively low key at the moment what a great way to build up communication and remind your clients your still thinking of them.
Part of my automation planning today was to create a simple personalized HTML birthday email – no offer, no sale, just words.
I created a non-compulsory section to our company registration form just asking for birth day and month. This data feed was easy to link to our email system and to set up the automated process.
Looking forward to monitoring our client feedback!
Anyone else already doing this? If you have any questions comment below.