Email marketing should be an integral part of your marketing plan, and there are lots of great email marketing and sms platforms out there to help businesses.
If you’re not automating your emails yet then you’re missing out. Many email companies offer great platforms for creating campaigns that link with your database, they offer solutions to increase and monitor ROI, productivity and maximise efficiency.
You can often easily set up automations through these platforms yourself. Whether it’s a ‘Thank you for registering’ email or a ‘Happy Birthday’ one, don’t waste time individually creating everyday campaigns when there are systems out there to help. Do your research and it will pay off.
Who wouldn’t want strong, personalised, and targeted messages to be sent out with no extra time of effort spent by you. What’s more you can report quickly on your campaigns and adapt as appropriate.
Everyone likes a Happy Birthday card on their birthday, right?
I can’t believe so few corporate companies are sending personalized birthday e-cards. We all have a database of important clients and it’s a really simple thing to set up, so whilst it’s relatively low key at the moment what a great way to build up communication and remind your clients your still thinking of them.
Part of my automation planning today was to create a simple personalized HTML birthday email – no offer, no sale, just words.
I created a non-compulsory section to our company registration form just asking for birth day and month. This data feed was easy to link to our email system and to set up the automated process.
Looking forward to monitoring our client feedback!
Anyone else already doing this? If you have any questions comment below.