Everyone likes a Happy Birthday card on their birthday, right?
I can’t believe so few corporate companies are sending personalized birthday e-cards. We all have a database of important clients and it’s a really simple thing to set up, so whilst it’s relatively low key at the moment what a great way to build up communication and remind your clients your still thinking of them.
Part of my automation planning today was to create a simple personalized HTML birthday email – no offer, no sale, just words.
I created a non-compulsory section to our company registration form just asking for birth day and month. This data feed was easy to link to our email system and to set up the automated process.
Looking forward to monitoring our client feedback!
Anyone else already doing this? If you have any questions comment below.