Marketing

Don’t forget outdoor advertising!

In this ever changing digital word marketers can often become focused on digital marketing tools and new technologies. We all know digital is important and must not be missed but let’s not forget about the tried and tested tradition methods too.

Outdoor advertising is a good one – we’re talking billboards, bus stops, busses, roundabouts etc. etc. It can be targeted to key locations/demographics as well as for boosting specific campaigns.

The key to this kind of advertising is to keep the message strong and simple. Outdoor advertising is designed to be seen by people on the go who will have little time on their hands. Keep the call to action clear and combine this method with other marketing channels for each campaign. Outdoor, radio, direct mail, digital advertising etc. should all work together for any marketing campaign to get the most out of it.

Costs for outdoor advertising are not bad either – contact your local council today to see who manages their outdoor advertising spaces and get a quote, It might surprise you!

Anyone had any good experiences with outdoor marketing?

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Email Signatures – Easy marketing tool?

How many emails does your business send out each day? Your email signature is a great way to subtly market to your contacts, keeping them updated and with little effort needed from you.

Add to your email signature and market your latest exhibition, new product launch or link to your latest blog update. Such a simple and personalised way to drive a little extra traffic to your next business move.

Always have your main contact details but ensure you have the basics covered including social media and website links. You can brand and jazz up your signature with HTML coding, worth investing in if you can.

Remember to keep it updated, the message simple and the call to action clear. Your signature should still be short and personalised to you, so don’t overdo it.

So, how can you make your company signature better?

Get Automated!

Email marketing should be an integral part of your marketing plan, and there are lots of great email marketing and sms platforms out there to help businesses.

If you’re not automating your emails yet then you’re missing out. Many email companies offer great platforms for creating campaigns that link with your database, they offer solutions to increase and monitor ROI, productivity and maximise efficiency.

You can often easily set up automations through these platforms yourself. Whether it’s a ‘Thank you for registering’ email or a ‘Happy Birthday’ one, don’t waste time individually creating everyday campaigns when there are systems out there to help. Do your research and it will pay off.

Who wouldn’t want strong, personalised, and targeted messages to be sent out with no extra time of effort spent by you. What’s more you can report quickly on your campaigns and adapt as appropriate.

Who already loves automated email systems?

Quick Tips for Exhibition Success

Whether you’re attending an event or exhibiting, the key for good ROI is pre-show, at-show and post-show marketing.

Although planning should happen months in advance, remember these quick tips:

Pre-show

  • Tell everyone your speaking with that you’re attending and arrange to meet.
  • Ensure you send out a simple e-invite to your database with clear links for arranging to meet etc.
  • Do a final push one week before the event date.

At-show

  • The key to a successful event is the team you have on the ground.
  • Have the best ‘people’ people at the show, give them targets and make sure they capture everyone’s details.
  • Always have promotional items to hand out to everyone that passes by.
  • Think of an engaging incentive for your audience – game, prize, product launch and showcase it on your stand.

Post-show

  • Follow-up to all leads within a week of the show – e-shot/call/information pack.
  • Ensure they are added to your database.

Simple!

Have any other tried and tested event marketing tips?