Social media

Get social channel savvy!

We all know updating your social media channels regularly is key, but do we have enough time?

Most businesses have many social platforms, from Facebook to Blogs, and finding time to frequently update them often falls to the bottom of the to-do-list. To grow and engage with your social following you must keep on top of your posts and tweets, but don’t worry there are lots of tools to help you.

Invest in a multi posting platform, for example Hootsuite, these allow you to link all your businesses social pages in one area. You can even use the basic package for free. You can then spend a few hours a week scheduling campaigns to run on all your platforms keeping posts consistent and linking campaigns.

You can also schedule campaigns for optimum reach times throughout the day, view and respond to messages in one place, and not forgetting monitoring and reporting across all your platforms.

What’s the best multi posting platform out there? I would love to hear your thoughts and experiences.

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Pinterest – Make it work for your business

Pinterest has been around a while now and is a great addition to the social media channels available for marketing. Surprisingly not many businesses are using it, but perhaps they just don’t know how or what to pin…

Always start by creating your own profile and following things that are of interest to you, you’ll soon get a feel for how it works and can start up your own boards and pinning.

When starting a profile up for your business think about your audience, the Pinterest platform, and what would work best for the two. For example a Financial Services company may want to show their human side with a ‘Meet the team’ board showing team outing photos and consultant backgrounds, as well as handy ‘Financial facts’ board showing key financial forms and information.

Pin your infographics, marketing materials, product pictures, staff photos, anything that is a relevant image to your audience. Don’t forget to tag your posts with hashtags so they’re easily searchable. I always link them to the relevant call to action – company website pages, social media, articles etc. This also gives you extra information to share on your other social media channels and drive traffic to your new pinterest platform.

Don’t forget to follow related industry boards, companies etc and re-pin as appropriate to share with your followers. Great for showcasing your knowledgeable in your field.

Lastly make sure you have a ‘fun’ element to your boards, perhaps adding a board of the things you like or pictures of fun times in the office!

Remember Pinterest is all about visualisation and personality so showcase yours and your businesses and pin regularly.

Happy pinning!